The First to Spot Punjab’s
Voter Shift
Local Intel’s research sparked the debate on changing voter preferences in Punjab
Early Identification
Local Intel was the first to recognize the gradual
shift in voter behavior in Punjab that has been
unfolding since 2008
Through field research, ground data, and
voter surveys, Local Intel clearly highlighted
the direction and intensity of this emerging
trend.
Elderly and Women Voters
A Change in Thinking and Choice
Local Intel observed that the shift is not
limited to the youth
Elderly voters are showing new political
thinking, while women voters are no longer
bound by family decisions and are making
their own political choices
The Imran Factor But Not the Whole Story
Around twenty factors drove this shift.
Imran Khan’s digital campaign was one of them,
but not the only reason
These factors had been weakening the old
structure for years — Imran’s rise was the final
strong wind that brought it down
Urban Rural Divide Losing Meaning
Local Intel’s data shows that the traditional
urban–rural split in voting no longer holds
much weight
Families along the river belts and those in
industrial areas alike are moving beyond old
identities toward new political behaviors
Social Change Has Changed
the Game
Voting is no longer decided even at the household level, let alone community level
Social change, The real story
The lasting shift in Punjab’s voting patterns is deeply rooted in social evolution. Political events may influence voting trends for a while, but their impact is temporary. According to Local Intel, this socially driven change is now so deep that the party affected by it is unlikely to regain its former political strength
Baradari of individuals
As traditional baradaris of business, caste, religion, language, and culture weakened in Punjab, a new baradari emerged… the baradari of individuals.
At the polling-station level, Local Intel maps its growing political strength against the residual power of old baradaris.
Our Methodology
We map every constituency down to each polling station. Household profiles are built
with voter trends... then transformed into winning strategies.